If you’re worried about restricting yourself to a diet of canned beans and noodles due to rising food costs, you’re not alone.
A recent study conducted by Mainstreet research found that nearly a quarter of Canadians are reporting eating less than they should because they don’t have enough money for food. And in the U.S., Morning Consult reported that 53 percent of American survey respondents have changed their food and beverage intake as a result of inflation.
Costs are rising, but you still need to eat and feed your family. So here are some very clever and resourceful ways to reduce your bills at the grocery store right now.
Shop For No-Name Items
Steer clear of brand names when it comes to food and you’ll save big. Things like canned items, cereal, flour, sugar and spices can cost up to 30 percent more if you buy the popular brands. Look for the in-house store brand and rack up the savings.
A great example: Safeway’s in-house peanut butter. It’s just $2.49 for a 16-oz. Signature Select jar. A 15.5-oz. jar of the popular brand Jif sells for a whopping $3.49. A dollar less for more PB is big deal these days.
Get this from Toughnickel.com: “Generic foods are about 30 percent cheaper than name brands.” If your cart is full of name-brand items, you might be able to save a lot of cash if you select a different product.
Get Familiar With Your Store’s Sales Cycle
This requires a little tracking on your part, but it will be worth it. Create a spreadsheet with items you purchase often and note the costs on each trip to the store. After a little tracking, you’ll be able to spot trends in no time, which will allow you to make adjustments to your monthly and weekly meal plans. For example, if you know that beef prices are way up but there’s a sale on pork, you can tweak the menu to accommodate a different source of protein. Or maybe chicken will be on sale next week.
You can also download the app RedFlagDeals to get notifications about flyers, coupons and price drops on groceries. That will help you with weekly needs, but if you have the cash flow and storage space, notifications will allow you to stock up on non-perishable items that are priced to clear.
For example, if toothpaste is 50 cents off, you can save $5 if you get 10 tubes, which will last you quite a long time.
A word of caution: Make sure you only buy things you need. If sales cause you to buy things you don’t need—or if you let items go bad—you aren’t saving any money at all.
Do Some Math
“Shrinkflation” is when companies reduce the size of something but keep the price the same—or raise it. Watch your labels to spot shrinkflation: Did a brand cut package size by 100 g? Did that 12-pack become 10? Has a product size been altered to obscure a price increase? If some producers are playing games, try to find other brands that aren’t.
Further, it’s often worth figuring out the price per 100 g or per unit. If you do, you’ll often find out that some “deals” won’t save you any money.
For example, “Two for $8!” is worthless if the regular price is $3.99 each.
Or how about long-grain white rice for $2.59 for 907 g? Is that a better deal than medium-grain rice priced at $6.39 for 1.81 kg? Answer: yes! The smaller bag is actually 29 cents per 100 g, and the larger bag is 35 cents per 100 g.
Some stores will do math like this for you, but others won’t. Be prepared to whip out a phone and run the numbers to see what’s actually cheapest. A giant “sale!” sign might be a trick designed to get higher priced stock out the door, when cheaper fare is just one row down.
Shop With Coupons and Join Loyalty Programs
Your grandparents probably shopped with wads of newspaper coupons in wallets and purses. But there are a lot of different ways to use coupons now. Did you know apps will actually source out the best deals at your local grocery stores now? Flipp, Save.ca, Swagbucks and RedFlagDeals are just a few examples.
You can also sign up for loyalty programs that reward you for your business. For example, if you shop at Loblaws-owned stores like No Frills and Shoppers Drug Mart, you can earn 10 percent back in Optimum points on all house-brand PC products. Then cash in those points for free stuff, including more groceries, cosmetics or other household products.
Lastly, find out if your local grocery store allows you to stack coupons. This means combining the coupon from the grocery store with the coupon from the manufacturer. If you’re allowed to do that, you’re in for major savings.
Avoid Tricks and Temptation
Stores are set up to make you buy stuff. That’s why the milk is never right at the front. You’ve got to walk past 10 flashy displays to get to it.
Some pricey items are placed right at eye level, and others are loaded onto aisle ends, where flashy signs help them stand out from the crowd further. And we all know the checkout area is packed with stuff meant to trigger impulse buys. Common grabs: overpriced batteries, gum and snacks, magazines, toys, and assorted cheap but high-margin knick-knacks you definitely don’t need.
In many cases, prominent items appear to be on sale but really aren’t. They’re just prominent. And some pricey impulse items are displayed right beside things that are in high demand just so you see them when you’re picking up toilet paper or hand sanitizer.
And how about samples, spotlights and “constructed urgency”? They’re all part of the game, and people get tricked into making purchases all the time.
Want a look inside a retail industry designed to liberate your dollars from your pocket? Read “How to Encourage Impulse Buying in Your Store.”
The best approach: Go in with a precise list and avoid grabbing other “gotta have it” items you see.
Stick to the Plan!
Costs are rising, but you can take many steps to avoid overspending at the store. Plan ahead, be thrifty and you’ll be on the right track with your budget.